IMC Plan-How might IMC be used in an organization looking to raise Essay

IMC Plan-How might IMC be used in an organization looking to raise their profile relating to carbon consciousness among its consumers - Essay Example verall business and if implemented together or individually, these strategies will be very helpful in raising the overall profile of the company relating to carbon consciousness among its consumers. The term Integrated Marketing Communication (IMC), refers to a complete and holistic view of the marketing communication. The main aim of this is to provide a consistent message using media. The main idea of this concept is to use a combination of online as well as offline marketing channels and to provide complete marketing communication. The main aim of this study is to provide a complete explanation of the concept of IMC and to also examine the relationship with the promotional mix. The paper also aims at understanding the different advertising media and providing an evaluation of the current trends. Also, in order to be able to portray the skills related to this topic, a company has been chosen based on which a media plan has been developed and designed to meet the needs of the organization. The company chosen for this study is GDS International. The paper will firstly provide an overview of the company and a background of the industry, following which the target audiences will be analyzed. Based on the study, a media plan will be developed for GDS International to help raise the focus relating to carbon consciousness among its consumers. GDS International is a publishing company that specializes in journals on subjects like industrial and business management and caters mainly to markets of Asia Pacific, China, CIS, Eastern Europe, North America and Australia. The company was founded in 1993 and in the current time has over 40 leading titles on a number of different fields. The company was started by Spencer Green the Chairman. The company apart from publishing also organizes a number of events on different fields like business, financial, food, IT service management and telecoms (fixed and mobile) (Monster). The company works on a combination printed