Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa Quartz: simply a better exhibitor - a significantly advanced output developed by Aqualisa, in monetary value of twain cost and quality, has been facing challenges in the market since its plunk quaternion months ago. The product described by one of the nodes (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has experienced poor people sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS graduate who has the itch to pretend big is face with many key decisions regarding the companys selling strategy. He is re-evaluating their be strategy regarding the overall positioning of the product, distribution channels and effectually price and promoting Quartz. This report analyzes Aqualisas quick strategy, beginning with market segmentation and customer behaviour leading to the 4Ps (Product, Place, equip ment casualty and Promotion). Based on the analysis, recommendations rent been provided that will help Aqualisa in developing an impressive marketing strategy. U.K Shower Market U.K. Shower market is consists of customers who ar quite unknowledgeable about the showers and do understand the product options. Based on the information in the case, they can be divided into in the main two categories of customers: individual buyers and post developers. Each of these is further subdivided found on two variables: price and customer behaviour. The table below, lists a few characteristics Figure 1: Market Segments based on Price v. Customer demeanour A detailed description of the above figure is as follows, along with the product that Aqualisa offers to cater to their need. Quartz is a acid product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an utile positioning strategy for Quartz, so that it d oes not cannibalize their existing products ! and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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