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Report on Marketing Strategies of Shaoxing Rice Wine in China pupil name: eric Student ID: Tutors name: launching date: Word count: outline This report first canvass the development of sieve imbibition diligence in China, accordingly it discussed the rice drink industry in the capital trade, conterminous it carried out the SWOT outline of Shaoxing rice fuddle-colo personnel casualty, finally it explored the 4Ps marting strategies of Shaoxing rice vino. finished the analysis, it has been found that the Shaoxing rice wine has a huge market potential. In terms of marketing strategies, it should focus on the broad(prenominal) price market, the northern market and rural market, and it should make efforts on brand as well. dining table of Contents Summary2 1 Introduction4 2 Differential advantages / belligerent edges4 2.1 Comparison of volatility4 2.2 Comparison of valuation4 2.3 digest of favorableness and growth capability5 3 SWOT anal ysis5 3.1 Strengths5 3.2 Weaknesses6 3.3 Opport unit of measurementies6 3.4 Threats7 4 4Ps marketing strategies7 4.1 Product7 4.2 Price8 4.3 Place9 4.4 forward motion10 5 Conclusion11 References11 1. Introduction The quick development of rice wine industry has become an primal folk of alcoholic beverages.

along with the industrial policy counseling of positive development of rice wine, nutrition and health-c be consumer attitudes are deeply rooted, and ancient rice wine industry has renew vitality. In 2002, rice wine fruit exceeded 1.4 trillion tons, in 2005, rice wine production exceede d 2 million tons, and in 2006, there was a ! discovery in the history of 2.2 million tons (Robroad.com, 2010). Rice wine has been able to compete with health wine and foreign wine. From the consumers perspective, it becomes the fourth-largest category besides white wine, beer and red wine. Shaoxing Rice Wine aggroup Ltd. in China is angiotensin-converting enzyme of the 520 key enterprises and it is the chairman unit of Chinese rice wine Industry Association branch. Its...If you compliments to get a to the full essay, order it on our website: BestEssayCheap.com

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